NEWS
How Early Internet Advertising Ignited the Web's Decline and Ushered in an Era of Relentless Data Harvesting
In the fall of 1994, a simple rectangular graphic appeared on HotWired.com, the online offshoot of Wired magazine. Sponsored by AT&T, it posed a teasing question: "Have you ever clicked your mouse right here? You will." This unassuming banner ad, launched on October 27, 1994,